The Gifts Americans Are Searching for This Holiday Season

Each State’s Most Searched Holiday Presents

Methodology

We looked at Ahrefs keywords based on the domain Amazon.com, traffic, and volume. Then we ranked the keywords based on the estimated monthly organic search traffic of the website’s ranking page from a given keyword. From there, we took the top 10 keywords and used Google Shopping to break them down by state popularity over a 90-day period.

More Festive Findings

• The item that topped searches in the most states is the PlayStation 5, which comes at no surprise considering over 10 million units have been sold worldwide since its release last year.
• The second most popular item on our list is a TV.
• Amazon recently released the Amazon Fire TV with a built-in Fire TV Stick, helping TVs become a hot item this holiday season. Alexa, play Home Alone.
• While the Nintendo Switch drove the most traffic to Amazon with over 1.26M searches, only six states searched for them the most on Google Shopping.
• Nintendo recently released their Nintendo Switch OLED Model, featuring a bigger screen and more storage than the original model. Time to send an upgrade to your friends and family who love gaming.
• Apple products took the internet by storm this year with two products in the top 10 Amazon and Google Shopping searches. For the Apple enthusiast in your life, consider AirPods or an iPad.

State-by-State Breakdown