The Right Pitch: A Look into the Popularity of Podcaster Voices by Gender
Do Top Podcasts Feature More Male or Female Voices? What Do Audiences Prefer?
Podcasts are a consumer’s delight and a content producer’s dream: cheap to create, free to download, and easily shareable. Similar to an on-demand talk radio, podcasts boast some big numbers. In 2019, there were over 800,000 active podcasts in circulation, with 62 million Americans tuning in each week.
Podcasts are now so popular that each hosting platform, or “podcatcher,” features a list of the top-rated shows. We were curious: do most top-rated podcasts have male or female hosts? Also, which gender do audiences prefer? To answer that question, it’s helpful to see just how podcasts came to dominate entertainment.
Podcasting by Gender:
Who is Behind the Mic, and What Do Audiences Prefer?
Most Popular Top-Rated Podcasts by Gender
Gender and Genre
Entertainment-based genres have a male voice preference. Serious genres have a female voice preference.
Listeners Tune in to Their Own Gender
Surveys show majority of people want to listen to their own gender
Men are the Harsher Critics
71% of men are more likely to stop listening to a podcast based on the podcaster’s voice—they’re also more likely to stop listening if the podcaster has a male voice.
62% say the voice gender they’d stop listening to is male.