The Most Popular Video Game and Anime Character Cosplays

America’s Most Cosplayed Video Game and Anime Characters

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The Most Cosplayed Video Game Characters

Video Game Character Interesting Findings

The Most Cosplayed Anime Characters

Anime Character Interesting Findings

Methodology If you’re an anime fan or gamer, Halloween isn’t the only day you can dress like a character from your favorite anime or video game. Cosplay, the act of dressing up to recreate the look of a fictional character, is becoming increasingly popular.

Hundreds of American gamers and anime fans participate in cosplay at gaming, anime, and comic conventions nationwide annually. In 2021, New York Comic Con saw high attendance numbers, with 150,000 fans participating in the event. A recent Allied Market Research report shows that the global cosplay costumes market was estimated at $4.62 billion in 2020 and is expected to reach $23 billion by 2030.

We took to the internet and Instagram to identify America’s most cosplayed anime and video game characters and ranked them from most to least popular.

Interesting Findings

• The two most popular anime cosplay characters are from Naruto, including Hinata Hyuga, the most cosplayed anime character on Instagram, with 133,000 cosplay posts and Sakura Haruno, the second most cosplayed anime character, who appears in 88,400 cosplay posts.
• Rem, an antagonist in Death Note, is the third most cosplayed anime character on Instagram, appearing in 79,000 cosplay posts.
• Attack on Titan’s Levi Ackermann is the fourth most cosplayed anime character, with 75,100 cosplay posts on Instagram.
• Anime cosplay appears to be more popular among women than men. Seven of the most popular anime cosplay costumes are female characters.
• The states that have googled cosplay the most in the past year are California, Washington, Arizona, Texas, and Utah.