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The Gifts Americans Are Searching for This Holiday Season

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  • Each State's Most Searched Holiday Presents

Whether you start shopping months in advance or look for a last-minute, overnight package on Amazon, the holiday season is the perfect time to find a unique gift for the people in your life. If you struggle to come up with the right presents for your loved ones, we’re here to help.

Now that online shopping is more convenient than ever, Amazon and Google Shopping are cornerstones of the holiday gift experience. To that end, the team at ATTExperts.com set out to find what people across America are searching for this holiday season.

While Baby Yoda and weighted blankets were hits in 2020, this year, Americans have moved toward tech gifts. Check out the map below for gift inspiration—you can thank us later.

Each State’s Most Searched Holiday Presents

Map of Each State’s Most Searched Holiday Presents

Methodology

We looked at Ahrefs keywords based on the domain Amazon.com, traffic, and volume. Then we ranked the keywords based on the estimated monthly organic search traffic of the website’s ranking page from a given keyword. From there, we took the top 10 keywords and used Google Shopping to break them down by state popularity over a 90-day period.

More Festive Findings

  • The item that topped searches in the most states is the PlayStation 5, which comes at no surprise considering over 10 million units have been sold worldwide since its release last year.

  • The second most popular item on our list is a TV.

  • Amazon recently released the Amazon Fire TV with a built-in Fire TV Stick, helping TVs become a hot item this holiday season. Alexa, play Home Alone.

  • While the Nintendo Switch drove the most traffic to Amazon with over 1.26M searches, only six states searched for them the most on Google Shopping.

  • Nintendo recently released their Nintendo Switch OLED Model, featuring a bigger screen and more storage than the original model. Time to send an upgrade to your friends and family who love gaming.

  • Apple products took the internet by storm this year with two products in the top 10 Amazon and Google Shopping searches. For the Apple enthusiast in your life, consider AirPods or an iPad.

State-by-State Breakdown

State

Most Popular Item

Alabama

AirPods

Alaska

TV

Arizona

Nintendo Switch

Arkansas

PlayStation 5

California

Nintendo Switch

Colorado

iPad

Connecticut

PlayStation 5

Delaware

PlayStation 5

District of Columbia

TV

Florida

TV

Georgia

AirPods

Hawaii

AirPods

Idaho

Instant Pot

Illinois

TV

Indiana

PlayStation 5

Iowa

PlayStation 5

Kansas

AirPods

Kentucky

iPad

Louisiana

PlayStation 5

Maine

PlayStation 5

Maryland

iPad

Massachusetts

iPad

Michigan

TV

Minnesota

PlayStation 5

Mississippi

PlayStation 5

Missouri

Roku Player

Montana

iPad

Nebraska

PlayStation 5

Nevada

PlayStation 5

New Hampshire

Instant Pot

New Jersey

iPad

New Mexico

AirPods

New York

Nintendo Switch

North Carolina

PlayStation 5

North Dakota

TV

Ohio

TV

Oklahoma

iPad

Oregon

Nintendo Switch

Pennsylvania

PlayStation 5

Rhode Island

TV

South Carolina

Roku Player

South Dakota

Roku Player

Tennessee

PlayStation 5

Texas

PlayStation 5

Utah

TV

Vermont

Nintendo Switch

Virginia

TV

Washington

Nintendo Switch

West Virginia

Roku Player

Wisconsin

Nintendo Switch

Wyoming

Kindle

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