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TikTok songs and their popularity

The most searched TikTok songs in each state

As the age of technology advances and a new generation seems to have grown into maturity overnight, TikTok has quickly taken the world by storm. In addition to videos with sassy commentary and hilarious observations, the fledgling social media sensation is a championed outlet for creativity and self-expression. But beyond clever quips, video stitching, and infectious dance moves, TikTok has proven a profoundly effective platform for circulating the work of musical artists and catapulting specific songs into viral popularity.

From turning new songs into instant classics to giving old chart-toppers new life, TikTok creates music trends. Researchers with AT&T Experts set out to determine what popular TikTok songs people are most interested in across the country. Want to know your own state’s pick? Ditch those skinny jeans, rock that middle part, make sure your internet connection is good to go on a streaming journey, and dive into the world of the Zoomer.

Jump to:

  • Map of the Most Popular TikTok Songs

TikTok songs and their popularity by state

Each TikTok song’s monthly search volume

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Song

Artist

Average Monthly Search Volume

Drivers License

Olivia Rodrigo

83,000

Dreams

Fleetwood Mac

110,000

Money Trees

Kendrick Lamar

6,600

Blinding Lights

The Weekend

14,800

The Box

Roddy Rich

33,100

Lottery

K Camp

6,600

ROXANNE

Arizona Zervas

6,600

Heather

Conan Gray

18,100

Freak

Doja Cat

9,900

Play Date

Melanie Martinez

12,100

The winning songs

TikTok songs by state

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Song

Artist

Average Monthly Search Volume

Blinding Lights

The Weekend

IL, IA, MA, NY, OR, WI

Dreams

Fleetwood Mac

AL, AZ, DC, MT, NH, OH, SD, WY

Drivers License

Olivia Rodrigo

AK, CO, HI, ID, KY, MD, MN, NJ, SC, TN, UT, VA

Freak

Doja Cat

CT

Heather

Conan Gray

AK, NV, VT

Lottery

K Camp

IN, KS, ME, MI, PA

Money Trees

Kendrick Lamar

CA, DE, FL, NM, TX, WA

Play Date

Melanie Martinez

RI

ROXANNE

Arizona Zervas

MO, NE, ND, W

The Box

Roddy Rich

GA, LA, MS, NC, OK

Interesting findings

  1. “Dreams” by Fleetwood Mac was the song with the highest average search volume at 110,000 thanks mainly to Nathan Apodaca, who went viral after playing it on TikTok.

    • Fleetwood Mac released “Dreams” in 1977, and the album topped the Billboard Hot 100 chart that year.

  2. “Dreams” was also the second most searched song in the country, topping the list in 8 states.

  3. The most searched song in the US turned out to be “Drivers License” by Olivia Rodrigo, ending up number 1 in 12 states.

    • “Drivers License” set the Spotify record for most streams in a day for a non-holiday song on January 11.

    • On January 12, the song proceeded to beat its own record—a huge feat.

  4. Utah’s most-searched TikTok song is “Drivers License.” And it’s no wonder; Olivia Rodrigo stars in the show “High School Musical: The Musical: The Series,” which is filmed at East High School in Salt Lake City.

  5. Wallaroo estimates that TikTok sees an average of 1 billion active monthly users.

    • In November 2018, TikTok reported 680 million active users, so its popularity is steeply on the rise.

    • That provides a lot of potential exposure for a musical artist.

  6. According to Statista, American TikTok users average 489.09 minutes per month on the app. That translates into more than 8 hours each month spent on the platform.

Methodology

We began by compiling a list of songs included in videos that reached at least 1 billion views on TikTok, as provided by Newsroom. Additionally, we looked at TikTok’s playlist of the top songs and Spotify’s Viral playlist, then removed any duplicates. We also excluded songs that were audio clips, rather than full-fledged songs. This left us with a grand total of 153 songs.Here’s what happened next:

  • We ran all of the songs, along with their artists, through SEMRush to find the monthly search volume—in other words, the average monthly search rate for the songs and artists (as keywords) in the past year.

  • We then ranked the songs from highest to lowest search volume and ran the top 15 songs through Google Trends to determine what song each state searched for the most.

  • In the end, because five of the songs from the list of 15 did not have significant search data on Google Trends, we capped our list at 10 songs.

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